| Account |
an organization
or individual involved in the campaign and assigned to an Account
Manager. |
| Account
Manager |
the volunteer
responsible for contacting an account/company for the campaign
and handling all aspects of the campaign, including delivery
of campaign materials, making presentations, assisting the account
with their campaign and collecting the final report envelope. |
| Account
History |
a total history
of an account’s giving, sometimes covering many years.
The history should include the account’s CEO, ECC, address,
phone number, past giving performance and special remarks related
to the account. |
| Agency
Tours |
pre-arranged visits
to selected agencies for groups of prospective donors designed
to offer an on-site education concerning how community services
are delivered. |
| Allocations |
see Fund Distribution |
| Average
Gift |
total gift of
employees divided by the number of givers. |
| Awards |
earned by a company/account
for its corporate gift and/or employee campaign and is based
on per capita giving. |
| Cabinet
Meeting |
a key campaign
meeting held for the purpose of receiving reports and information
from Cabinet members and discussing the strategic plan, implementation
and problem solving aspects of the annual campaign. |
| Campaign
Analysis |
an analysis of
gifts by year, account, division, group or geographical area. |
| Campaign
Cabinet |
the “executive
committee” of the fund-raising campaign, chaired by the
Campaign Chair, which includes selected key leaders of divisions,
groups
and committees. |
| Campaign
Chair |
the volunteer
who has accepted the responsibility as the top campaign individual
that leads the annual campaign. |
| Campaign
Video |
a video produced
that is used to educate and inform local audiences about the
United Way of the Wabash Valley in an effort to encourage giving. |
| Campaign
Tagline or Slogan |
a distinctive
phrase of catchword for focusing public attention on the United
Way of the Wabash Valley. Many communities tie their campaign
slogan/tagline to the national theme for maximum exposure. |
| Campaign
Timeline |
a chart outlining
all necessary campaign activities and responsibilities required
between the time the campaign chair is recruited and the post-campaign
analysis. The timeline includes important target dates and should
be adhered to closely. |
| Card Value |
the total current
dollar value of all campaign-giving accounts. This is the amount
that you hope to build upon as you enter your new campaign. |
| Chief
Executive Officer |
generic term for
the individual who has overall authority for carrying out the
established policies of a company or organization. |
| Community
Investor |
Community an individual
who contributes $ 500 to $999 to the United Way of the Wabash
Valley. |
| Corporate
Gift |
an annual contribution
made in the name of a company. |
| Corporate
Match |
an annual contribution
that is made by the company that is related in some way to the
employee campaign amount. |
| Cultivation |
the year-round
effort to develop the campaign potential of firms, employee
groups, professionals, etc. |
| Days of
Caring |
designated days
in which the individuals volunteer to spend time at agencies
and other non-profit organizations to create or foster the relationship
between the two entities. |
| Designation |
an option provided
contributors during the campaign, which allows them to select
a specific agency or program to receive their contribution. |
| Direct
Bill |
a pledge technique
in which the donor requests a billing statement from the United
Way of the Wabash Valley. Many United Ways establish a
minimum amount for billing and number of billing periods. |
| Direct
Mail Campaign |
a direct appeal,
made by mail, normally used in selected small businesses and
residential campaigns. |
| Division |
a grouping of
campaign accounts by United Way according to similarities in
their makeup. Such groupings are often based on size, trade
classification, profession, geographic location or a combination
of these factors. |
| Employee
Campaign Coordinator |
known as the ECC,
this is the individual who coordinates the campaign for their
company. |
| Employee
Goal |
an established
dollar amount that represents the desired total contribution
in an employee campaign. Employee campaign goals should be developed
in cooperation with the CEO, the Employee Campaign
Coordinator and the Campaign Committee. |
| Fund Distribution |
the volunteer
citizen review system by which United Way distributes the funds
they raise. A vital part of United Way’s campaign case. |
| General
Campaign |
the general campaign
that is conducted during the fall, typically after Labor Day
in which the majority of the United Way funds are acquired. |
| Gift-In-Kind |
contributions
by companies of their services or products at no charge to the
United Way of the Wabash Valley to help reduce the administrative
costs of the organization. |
| Kick Off |
the formal start
of a campaign in the community, usually held in the fall, through
an event that gets community-wide attention. It is advisable,
whenever possible, to build momentum and generate significant
dollars through the Pilot Campaign and early cultivation well
in advance of the kick off. |
| Labor
Liaison |
a United Way staff
member who acts as the liaison between the labor work force,
organized labor and the United Way office and agencies. This
individual is very involved with community projects and workplace
campaigns involving unions. |
| Metro
Size |
a classification
of United Way communities that ranks them according to the amount
they have raised. The United Way of the Wabash Valley is a Metro
3, which is $ 2,000,000 to $ 3,999,999. |
| Mission |
a statement that
expresses an organization’s purpose. |
| New Hires
Program |
enrolling new
employees at the time of hiring for a contribution to United
Way through payroll deduction. This program not only is a source
for new dollars but also helps recapture campaign losses caused
by employee turnover. |
| One-Time
Money |
a contribution
made to the United Way for a single campaign as a result of
special circumstances. In most cases, the gift is made in addition
to normal annual contribution. Typically involves special fund-raising
events. |
| Pilot
Campaign |
a campaign that
is conducted prior to the general fall campaign designed to
provide an example to build enthusiasm in the community and
demonstrate the effectiveness of campaign techniques and materials.
|
| Per Capita
Gift |
the campaign measurement
arrived at by dividing the total gift by the total number of
employees at the participating firm. |
| Planned
Giving |
refers to gifts
that are made by donors typically as part of their overall estate
plan. The gift can take many forms, such as cash, stock, real
estate and personal property. Planned gifts are typically deferred
gifts meaning that the donor plans that the gist will be received
by the charity at some time in the future. |
| Pledge |
a promise to make
a contribution in installments over a specified period of time. |
| Report
Envelope |
the envelope form
that is provided by the United Way in which the account places
it campaign results, pledge forms and payments. |
| Speakers
Bureau |
a group of individuals
who are well-informed and forceful speakers and whose job is
to appear before employee groups and others to enlist support
for the campaign. Members of the speakers bureau are typically
cabinet members, agency directors or employees, account managers
or United Way staff. |
| Special
Events |
carefully designed
public events that attract positive attention to your campaign,
help keep the public informed and motivate your volunteers. |
| Vanguard
Contributors |
with the United
Way of the Wabash Valley we consider Vanguard Contributors as
those individuals who contribute $ 1,000 or more to
the annual campaign. |
| Workplace
Campaign |
a program for
developing year-round relationships with employees at selected
workplaces in order to increase their knowledge and understanding
of, access to and involvement with, the United Way of
the Wabash Valley and its community network of human-care services.
Typically involves payroll deduction contributions. |
| Zero Accounts |
accounts with
no record of giving to previous United Way campaigns. |
