United Way of the Wabash Valley: CompassII Report

Community Action Plan: Literacy (continued)

Intended Outcome 3 (continued)

Action Step 2: Develop a Valley-wide PR campaign to promote, support and educate families and child care providers on the literacy needs of young children.
Task	Others Involved	Time Line
Define and collect statistics on problem. Write case statement.	Altrusa, county libraries, 4C, Healthy Beginnings, Wabash Valley Literary Coalition, Head Start, universities, school corporations, Even Start, other literacy groups	Months 1-3
Form advisory group to implement plan.	Same as above	Months 1-3
Hire coordinator (est. cost $25,000)	Advisory group	Month 3
Coordinate with other agencies/ organizations involved with family literacy.	Coordinator, advisory group	Months 3-4
Develop marketing plan, tag line, media to be involved, etc.	Coordinator, ad agency, ISU students	Months 4-5
Production phase of campaign: Print materials, resource directory, TV/radio campaign, billboards, web site.	Same as above	Months 4-7
Distribution of materials/campaign	Same as above	Month 6 and ongoing
Special events	Same as above	Month 6 and ongoing